What's it like working with an experienced cultivation/operations consultant?

If you've got a good one, and they do exist, it can be a game changer for your business.

My favorite is the guitar tech analogy.

Even the best guitar players need a guitar tech.

A good guitar tech makes sure the instrument is finely tuned and optimized for each room. A guitar tech or consultant adjusts the settings, makes the needed changes, helps perfect the performance, and provides a smooth experience for the listener or consumer.

One of the bigger down falls I come across in this industry is business owners thinking they are Jimi Hendrix, when in reality, even Jimi had a guitar tech on his team.